Objectives

Objectives – Strategic Business Continuity and Transformation

The following are the three year goals for Boon Sales and Marketing Ltd:

• Build solid and ever growing distribution channel structure that can deliver maximum coverage through proper implementation.
• Increase our customer base annually by 20%.
• Achieve a gross margin and business growth rate of 25% and 15% respectively.
• Establish minimum 95% customer satisfaction rate alongside long-term relationships with our clients, which creates referral and word-of-mouth marketing.
• Develop a solid, corporate identity in our specified targeted market area.
• Recruit and hire self-motivated, success-oriented, and hardworking sales agents.
• Create strong trade relationships and profitable contractual agreements with our corporate clients.
• To create a company whose goal is to exceed customer’s expectations