Objectives – Strategic Business Continuity and Transformation
The following are the three year goals for Boon Sales and Marketing Ltd:
- Build solid and ever growing distribution channel structure that can deliver maximum coverage through proper implementation.
- Increase our customer base annually by 20%.
- Achieve a gross margin and business growth rate of 25% and 15% respectively.
- Establish minimum 95% customer satisfaction rate alongside long-term relationships with our clients, which creates referral and word-of-mouth marketing.
- Develop a solid, corporate identity in our specified targeted market area.
- Recruit and hire self-motivated, success-oriented, and hardworking sales agents.
- Create strong trade relationships and profitable contractual agreements with our corporate clients.
- To create a company whose goal is to exceed customer’s expectations